Hey there!

Appaloosa Williamson took a little time. Good things usually do. It’s not easy building something you’re truly proud of. Something that feels whole. But here we are.

I’ve loved clothes since I was a kid. I’ve also hated wearing costumes for just as long. There’s a difference, and I think that’s where this all begins. What I love about clothing is when it feels natural. When it looks like it belongs on you, or when it picks up a bit of your personality and gains a life of its own. That’s the idea.

In a world full of clothing brands, we’re just trying to make things we’d wear. Pieces that feel right and that we’re proud of. 

With Appaloosa Williamson, we’re building pieces for every hour of the day and every event on your calendar. From the mug you grab first thing in the morning to the lucky shirt you put on before a date or a big day at the office. From the suit that feels right for the night you’ll always remember, to the t-shirt you’ll be wearing on those vacation days you’re looking forward to.

The name? Yeah, it’s a little strange. But so are we. It’s meant to carry a bit of the West and a bit of European flair. That mix, that balance, is what we’re all about, and we hope it shows.

We work with some of the best craftspeople in Portugal. People who care deeply about what they make. Their hands and history are stitched into every piece. We've traveled thousands of kilometers, visited all kinds of factories, and met a lot of great people. All in the pursuit of making the best things possible.

Thanks for being here.
Your support means everything, to us and to them too.